When you commit to doing email marketing right, you are bound to reap its rewards. After all, email remains at the core of most marketing practices in the world of business today.
Here are some of the better ways to reach out to your customers through their inbox.
Personalize. Make sure the email looks as personalized for every customer as possible. Greet them with their first name on the subject line, and in your email. If that is too time consuming – although there can be tools to systematically accomplish this – at least categorize your recipients according to gender, age, location, among other parameters, and send the corresponding messages accordingly. For instance, if you are sending features of your products or services, at least make sure that that is available where the recipient is located.
Timing is paramount. Take note of your target market’s lifestyles, and time your email release accordingly. Are they young professionals who tend to be online practically the whole day? Or are they working mothers who will only likely check their inbox at night? Or maybe you are targeting a niche market of investors in Asia, or Canada, or Europe. Whichever the case, be mindful of timing – and time zones.Automate your releases so they are received when they are awake and browsing!
Do not send spam. Spamming your recipients’ inboxes will do your business no good. As a matter of fact, spamming will easily ruin your company name. Schedule to send emails perhaps only twice a month, and do not use spammy terms in your subject and body text.
Bring value to your customers’ lives. Nothing will keep you out of that spam folder like good old emails that bring true value to their lives. Send emails that are informative. Here are a few examples: Well-written reviews of products and services – that are not your competitors, a curated list of events in your community, or a link to a downloadable pdf or video tutorial about a task that involves your product.
Link in your emails with your social media accounts. Aside from email, you would want to engage with your customers on your social media accounts as well. The more points of contact, the merrier. So, do include links to your pages on Facebook, Instagram, Twitter, and other social networking platforms on your emails.
Get in touch with New York-based GBX Digital today to know more about the best way to do email marketing.