Internet Reputation Management From The Top
Amid the intensified digital marketing competition, companies have learned to pay more attention to internet reputation management. Now, businesses are all about building a solid and credible image online, one that is built on a personal connection between the consumer and their brand.
More than its promises and its mission and vision, a company is defined by the quality of offerings and its people. And many times, customers directly associate a brand with the credentials and behavior of its executives or owners, making it important to also devote resources towards managing the images of the company’s top personnel.
Craft good profiles on the company website. A dedicated bio page of each executive on the company website is a good first step. Your goal is for said page to feature the best introduction to an exec that a prospective customer can find. It should contain their position and duties, education and training background, their vision for the company, and their relevant experience. The profiles should be accompanied by a professionally shot photograph with a consistent look – same background, scale, and angle, etc. Depending on the industry you belong to, some personal details may be added to make the execs more relatable, such as their socio-civic engagements, their hobbies and passions, or their family life.
Publish materials, obtain speaking engagements in their name. Efforts should go into finding platforms for publishing their by-lined material, as well as securing speaking engagements in conferences or industry gatherings to establish their credibility. This means monitoring industry events, preparing compelling materials for digital publication or for presentation, and coordinating with the publication or conference organizers. The success of any such efforts should be duly covered and hyped as well: News articles must be drafted whenever a company exec obtains an invitation to write or speak.
Create social media accounts for each exec. One platform that links the company’s top management with the customers is social media. Community managers can create and maintain accounts on these sites, with a process in place for approving every post before publishing. These accounts can deliver company or industry news from an insider’s perspective, and using a more casual tone, too. Should the execs have another personal account, disclaimers must be issued that what they post on said accounts are their own opinions and not the company’s.
GBX Digital offers internet reputation management services. Get in touch with us today to learn more tips for boosting your brand online.