Corporate brand development is a critical task that any new organization needs to conquer. As this stage will greatly determine the direction of marketing campaigns, networking efforts, and organizational development, a significant amount of efforts and resources must go towards solid conceptualization. Here, we discuss the three fundamental questions that a business must ask itself, […]

Since its inception in 2004, Facebook has without a doubt changed the world. And it is poised to continue doing so, with 2 billion – and counting – monthly active users from across the globe as of this writing. Not surprisingly, businesses keen on reaching this population have built their presence on this top social […]

These days, social media platforms continue to enjoy active engagement among billions of users across the globe, making it beneficial for companies to integrate them with their other digital marketing efforts. Many company websites now include buttons leading to the company’s social media accounts, while their content would present options for sharing via Facebook, Twitter, […]

Managing risks, protecting against losses. These are tasks the insurance profession are supposed to do better than the average Joe. And there is perhaps no better opportunity to demonstrate this expertise than when facing the threats that mark the age of digital marketing. In this age, we are introduced to tools that offer unparalleled speed, […]

With the developments over at the Coca-Cola headquarters, the marketing world is abuzz with discussions on how a move to do away with a CMO by a global giant will impact on the industry. As argued in the previous blog, this news is supposed to reflect the realities that business organizations big and small must […]