Soon after creating accounts on today’s different social networking platforms, many community managers learn that social media marketing is, in fact, a wild beast. They wonder why their engagement is low, why their strategies are not generating the expected ROI. Here are some tips to help you do social media optimization (SMO) right. Always use […]

It is fairly easy to establish a presence on today’s various social media channels. How to make that presence count, however, is another story altogether. This is where the role of SMO professionals becomes indispensable. SMO or social media optimization refers to the use of such social networking platforms as Facebook, Twitter, and Instagram to […]

Underrated Tool for Online Reputation Management: Company Blog For today’s customers, searching on the Internet has become a mandatory first step in choosing a product brand. This makes it important for businesses to effectively manage their online reputation. This article discusses an underrated practice when boosting or repairing one’s image in the age of digital […]

The First Two Steps in Establishing Corporate Identity Online For many of today’s businesses, marketing in the digital world is a novel terrain. And the first challenge in conquering this new terrain is establishing one’s corporate identity. This article discusses the first two steps for building a company’s identity online: Compose a powerful online value proposition. […]

Internet Reputation Management From The Top Amid the intensified digital marketing competition, companies have learned to pay more attention to internet reputation management. Now, businesses are all about building a solid and credible image online, one that is built on a personal connection between the consumer and their brand. More than its promises and its […]