It is fairly easy to establish a presence on today’s various social media channels. How to make that presence count, however, is another story altogether. This is where the role of SMO professionals becomes indispensable.
SMO or social media optimization refers to the use of such social networking platforms as Facebook, Twitter, and Instagram to raise awareness of a brand or product. Content is produced on a regular basis, with the goal of boosting engagement as well as sharing or redistribution. Today, many businesses have tapped dedicated community managers for handling social media presence. But so much more can be achieved by partnering with SMO professionals:
Viral, meaningful content.Honed by years of experience, SMO experts know what it takes to produce a content that’s timely, meaningful, and relevant to the target market. They retain a pool of writers who understand the requirements of social media marketing: Catchy and engaging but short copies. They also have in their employ a team of graphic designers and art directors who can create such engaging and well-thought out materials as teasers, GIFs, infographics, and animation. The best of the best can also help produce podcasts and videos, and even organize webinars and live workshops on behalf of their clients, for distribution via social media.
Real-time monitoring. Social media rules change by the day, if not the hour. Because it is a constantly growing domain, new patterns of user behavior quickly impact on the way marketers play the game. The SMO professionals are able to observe these changes as they happen, because they are equipped with the tools – and have the well-trained manpower – for monitoring in the real-time – something businesses might not always want to spend on.
Proper measurement of performance. Relatedly, experts in SMO know how to conduct proper tracking and measurement of performance, beyond what the insights or default reports the social networking platforms provide. They invest in applications for this task, and are then capable of churning truly insightful analyses about what strategies and channels are working and what aren’t, and how these can all be improved. Most importantly, they know how to turn these into lead- and sales-generating platforms, to achieve the carefully drafted marketing goals.
Learn more about the value of working with social media marketing experts by getting in touch with GBX Digital today. GBX Digital is a team of experienced digital marketing professionals based in New York.