STATUS REPORT | FEBRUARY 2017 for:
Activities & Results
SERVICES RENDERED: SEO, PPC, SM, High End Ad Display, Blog Posts, Special Content Creation, Website Optimization (e.g. web edits) and solutions for various other requests e.g. email lists, wikipedia, videos & editing, reports for leads / clients etc.
MISSION: Build LuxuryBigIsland.com & Harold Clarke’s online position as a luxury real estate expert to the world and specifically the affluent market.
CAMPAIGN SUMMARY: February marks the second full month of the LBI campaign. We see a continued improvement in results and remind you to stay the course so Google reads your presence as a real threat to your competitors and not, a flash in the pan. There is a marked improvement in the number and quality of leads as well as organic ranking, keywords and overall branding strength. We expect this to continue into the future months further strengthening the market share of LBI amongst its competitors. If any budget adjustments need to be made we ask that you adjust them gradually, not abruptly. High End Ad Display has begun at the end of March, results to be reported in April and more thoroughly in May.
MAIN REPORT METRICS TO FOCUS ON (improvements / weaknesses):
TBA
WHAT’S NEXT FOR YOUR CAMPAIGN:
Facebook: we want to run separate campaigns for specific areas. Segment the list and run separate ads for each to better understand audience differences per region. Focus on native campaigns instead of boosted posts. By that we mean: videos and images within facebook rather than promoting posts. Consider IG channel for gatekeepers.
General: the lead details are an important part of the feedback loop and helps us get information to determine campaign and channel success. We will present a few software solutions that can track the lead sources. Other projects Chinese emails, Real Estate Reports for Clients, HK Video edits
SPECIAL NEWS LINKS OBTAINED
>http://uniquehomes.wpengine.com/hualalai-home-sells-for-9-75-million/
>http://uniquehomes.wpengine.com/new-13-5-million-hawaiian-custom-home-for-sale/
>https://www.luxurybigisland.com/wp-content/uploads/2017/03/LORE-Spring-0217-HC-Interview-pages-26-28.pdf
>https://www.wsj.com/articles/spec-house-on-hawaiis-big-island-asks-14-75-million-1483636735
>http://affluentmagazine.com/articles/article/887
>http://www.uniquehomes.com/agent-inventory/Harold-Clarke-32359
>http://www.kesair.us/exploring-vienna-art-museums-to-visit/
>https://article.wn.com/view/2017/03/29/Hilton_GM_Lists_Kaauhuhu_Homesteads_Home_In_Hawaii_For_14_M/
>http://article.wn.com/view/2017/03/29/Kohala_Ranch_Property_Stuns_with_Hilly_Views_and_Sprawling_P/
>http://article.wn.com/view/2017/03/29/On_Hawaii_s_Kona_Coast_NatureInspired_Luxury_Home_Moves_for_/
More to be added….
BLOG POSTS
>https://www.luxurybigisland.com/todays-luxury-home-buyers-look-for-these-5-things/
>https://www.luxurybigisland.com/why-big-island-resorts-are-a-wonder-all-of-their-own/
>https://www.luxurybigisland.com/big-island-living-rich-famous-seek-high-life-hawaii/
>https://www.luxurybigisland.com/5-reasons-tech-giants-are-building-mansions-in-hawaii/
>https://www.luxurybigisland.com/hawaii-real-estate-finds-thriving-market-chinese/
PENDING PROJECTS
-HK Videos project and Campaign
-LBI Campaign Reporting
-Clarke v Clark Solution
-Real Estate Reporting, create PDF(GDOC)
-Trademark
-Real McCoy Campaign
-Web Edits
-Blog posts and LI Sponsored Content
-Display Ads update
-Lead Tracking and SM Shares
-Trademark issue
-Chinese Gambler Emails
See attached reports for more detailed information.