STATUS REPORT | MARCH 2017 for:
Activities & Results
SERVICES RENDERED: SEO, PPC, SM, High End Ad Display, Blog Posts, Special Content
Creation, Website Optimization (e.g. web edits) and solutions for various other
requests e.g. email lists, wikipedia, videos & editing, reports for leads /
clients etc.
MISSION: Build LuxuryBigIsland.com & Harold Clarke’s online position as a luxury
real estate expert to the world and specifically the affluent market.
CAMPAIGN SUMMARY: March marks the third full month of the LBI campaign. We see continued
improvement in results and remind you to stay the course so Google reads your presence
as a real threat to your competitors and not a flash in the pan. There is a marked
improvement in the number and quality of leads as well as organic ranking, keywords
and overall branding strength. We expect this to continue into the future months
further strengthening the market share of LBI amongst its competitors. If any budget
adjustments need to be made we ask that you adjust them gradually, not abruptly.
High End Ad Display has begun at the end of March, results will continue to be reported
in April and more thoroughly in May.
MAIN REPORT METRICS TO FOCUS ON (improvements / weaknesses): Improvements: -Hawaii
seems to be a stronghold for clicks – are you seeing a pickup in local leads? -Impressions
per day are more consistent compared to the previous period. Average daily impressions
decreased and clicks increased after KW clean-up late Feb. -Google is rating your
commitment to your clientele and it is steadily improving.
Weaknesses: Still only 3 months into the SEO, SM and PPC campaign and only 1 month
for High End Ad Display. We need 6 months in order for optimization to set in. We need to track calls since they are the best medium for leads.
Facebook: we want to run separate campaigns for specific areas. Segment the list
and run separate ads for each to better understand audience differences per region.
Focus on native campaigns instead of boosted posts. By that we mean: videos and
images within facebook rather than promoting posts. Consider IG channel for gatekeepers.
General: the lead details are an important part of the feedback loop and helps us
get information to determine campaign and channel success. We will present a few
software solutions that can track the lead sources. Other projects Chinese emails,
Real Estate Reports for Clients, HK Video edits.
SPECIAL NEWS LINKS OBTAINED >http://uniquehomes.wpengine.com/hualalai-home-sells-for-9-75-million/
>http://uniquehomes.wpengine.com/new-13-5-million-hawaiian-custom-home-for-sale/
>https://www.luxurybigisland.com/wp-content/uploads/2017/03/LORE-Spring-0217-HC-Interview-pages-26-28.pdf
>https://www.wsj.com/articles/spec-house-on-hawaiis-big-island-asks-14-75-million-1483636735
>http://affluentmagazine.com/articles/article/887 >http://www.uniquehomes.com/agent-inventory/Harold-Clarke-32359
>http://www.kesair.us/exploring-vienna-art-museums-to-visit/ >https://article.wn.com/view/2017/03/29/Hilton_GM_Lists_Kaauhuhu_Homesteads_Home_In_Hawaii_For_14_M/
>http://article.wn.com/view/2017/03/29/Kohala_Ranch_Property_Stuns_with_Hilly_Views_and_Sprawling_P/
>http://article.wn.com/view/2017/03/29/On_Hawaii_s_Kona_Coast_NatureInspired_Luxury_Home_Moves_for_/
More to be added….
BLOG POSTS >https://www.luxurybigisland.com/todays-luxury-home-buyers-look-for-these-5-things/
>https://www.luxurybigisland.com/why-big-island-resorts-are-a-wonder-all-of-their-own/
>https://www.luxurybigisland.com/big-island-living-rich-famous-seek-high-life-hawaii/
>https://www.luxurybigisland.com/5-reasons-tech-giants-are-building-mansions-in-hawaii/
>https://www.luxurybigisland.com/hawaii-real-estate-finds-thriving-market-chinese/
PENDING PROJECTS -HK Videos project and Campaign -LBI Campaign Reporting -Clarke
v Clark Solution -Real Estate Reporting, create PDF(GDOC) -Trademark -Real McCoy
Campaign -Web Edits -Blog posts and LI Sponsored Content -Display Ads update -Lead
Tracking and SM Shares -Trademark issue -Chinese Gambler Emails
Luxury Big Island – Campaign Report
DEMOGRAPHIC INSIGHTS
66%
34%
Average Age
35-55
Average Wage
£250k+
Impression Served
126,092
Clicks
189
Average CTR
0.16%
KEY AUDIENCE BEHAVIOURS
Finance News
81%
Current Affairs
70%
Luxury Travel
65%
Interiors
59%
Arts
71%
CAMPAIGN ANALYSIS
The campaign has continued to perform well with CTR increasing to 0.16% over the
course of the week. International Business Times and City AM are now the strongest
AdCompass publishers based on performance. The Wall Street Journal remains the best
performer out of the three publishers chosen specifically by Luxury Big Island.
As AdCompass has gathered more data as the campaign has gone on, optimization continues
to improve, as can be seen by increasing CTRs. Hopefully this trend will continue
throughout the campaign. The highest performing format continues to be the Billboard,
CTR has risen to nearly 0.17%..
See attached reports for more detailed information.